High-profile new energy vehicles, "double-integral" policy finally settled in the noisy. In the "Measures for the Parallel Management of Average Fuel Consumption and New Energy Vehicle Points for Passenger Car Enterprises" officially promulgated by the Ministry of Industry and Information Technology, the average fuel consumption of enterprises (including imported passenger car companies) that sell passenger cars in China CAFC) and the production of new energy passenger vehicles (NEV points) assessment of the situation points. And this policy will be April 1, 2018 formally implemented.
The introduction of the "double integral" policy has directly prompted the domestic auto companies and joint ventures to launch new energy vehicles. On the one hand, people can see the enthusiasm of the car companies to develop new energy vehicles; the other hand, car prices leap forward development of new energy vehicles also makes some faint anxiety.
Intense competition
There is no doubt that new energy vehicles is the inevitable trend of the development of the automotive industry. Based on this, China's car prices have adjusted their business development strategies. "The global automobile industry ecology is being rebuilt, electrification, intelligence, networking is accelerating.Ministry of Industry has begun to study and formulate a schedule to stop the sale of traditional energy vehicles." Xin Guobin, vice minister of ICBC in the "2017 China Automotive Industry Development TEDA) International Forum "on the speech, set off in the domestic automobile circle" waves. " Since the "ban on traditional fuel trucks," the news came out, the major car companies have accelerated the layout and construction of new energy vehicles segment.
Earlier, Volkswagen, one of Germany's top three, said that Volkswagen Group expects to have sold 400,000 new energy vehicles in China by 2020 and about 1.5 million new energy vehicles to Chinese consumers by 2025, Most of them are purely electric vehicles that are locally produced.
Mercedes-Benz is more responsive to our policy. Daimler CEO Chai Chul said the company will roll out an electric version of all models by 2022, when Mercedes-Benz will supply at least 50 models of hybrid and electric vehicles and their derivatives. At the same time, Daimler's sub-brand Smart, will also be completed by 2022 electrification transition.
In addition, Volvo recently said that in 2019 only the production of hybrid cars and pure electric vehicles. Jaguar Land Rover also said that by 2020 all car products will have a pure electric or hybrid version.
Not only foreign car prices, domestic car prices are no exception. BYD has already completed the layout of the new energy automotive sector, Geely, JAC have also added new energy vehicles. According to Jianghuai official sources, JAC plans to complete the 200,000 new energy vehicles by 2020 sales target, by 2025 its new energy sales target will account for 30% of total sales.
In addition, Volkswagen joint production of new energy vehicles JAC; Ford and Thai Thai signed a memorandum, planning to establish a joint venture for pure electric vehicle research and development, manufacturing and sales; Renault - Nissan and Dongfeng Motor Group set up a new energy car company to produce new energy vehicles ...... Joint ventures and cooperation in the field of new energy vehicles are also being carried out in full swing. The competition in China's new energy vehicle market is also intensifying.
The overall level of battery technology behind
Looking at the entire industry, being "double integral" policy to rush the ducks shelves, passive development of new energy vehicles, there are many companies. Some enterprises hurriedly released new energy vehicles, and some companies to buy low-speed electric car business. However, such a hurry to deal with, to produce high-quality new energy automotive products? Once poor quality products enter the market, the interests of consumers are infringed, but not conducive to the promotion and development of new energy vehicles.
Take the key component of new energy vehicles - battery for example. In addition to BYD independent production of batteries, Beiqi New Energy and South Korea joint venture to produce batteries, the majority of companies choose to purchase battery power battery manufacturers supply. Because of battery product quality, performance and other reasons, most domestic enterprises are still more inclined to choose foreign battery suppliers. Foreign batteries in the domestic market, "swept the ground," highlighting the weaknesses of domestic battery companies. As the core component of new energy vehicles, if foreign battery companies monopolize the domestic battery industry, China's new energy automobile companies may step behind the "core technology" of traditional vehicles.
In the past two years, domestic battery manufacturers have been at a disadvantage overall in their competition with foreign battery manufacturers. South Korea's battery business competitiveness is strong, both as a result of its own efforts, but also the result of South Korea's national strategy. National strategy, policy support, which is precisely the most lacking of Chinese battery manufacturers. China's new energy automotive industry financial subsidies, preferential policies are basically given to the vehicle business, battery companies can only enjoy the dividend policy of new energy vehicles, did not benefit from the new energy vehicle market outbreak. As a heavy asset production unit, power battery companies are often hard-pressed capital, the development speed less than vehicle companies.
At present, China has Ningde era, micro-macro momentum, a few of Walter a few more advanced battery companies, most of the battery technology and overall business strength is still low.
According to relevant surveys, Japan is leading in technology in the development of automotive power batteries and Korea leads in output value. Although our country has a huge market capacity, but China's automotive battery industry in terms of technology and output and Japan and South Korea is still a big gap. If independent car companies are purchasing foreign batteries, then, China's new energy automotive industry will also fall into the core technology of the dilemma.
In the future development, the state should give full support to the battery industry, and guide the battery industry to merge and reorganization, as soon as possible the end of the domestic battery industry, "small, scattered, chaotic" pattern, the formation of several competitive large-scale battery business.
"Now car transformation" is "cancer"
In this year's independent brand new car launch conference, the vice president of marketing responsible for the car had bluntly told reporters: "We are about to launch the second half of several new energy models is to deal with 'double integration' policy." In As for the development of new energy vehicles, the vice president admitted that they really are "latecomers" who started relatively late. Precisely because of this, they should seize the time to increase production of new energy vehicles. There is no lack of car industry in China with the car companies similar to the situation.
Well, the question is coming. As we all know, the car design and development is a relatively long period. Short two or three years, long four or five years. In six months time, design and development of a variety of new energy models, car prices is how to do it?
"Now car transformation" is a "cancer" in the development of new energy vehicles. Some low-cost miniature electric vehicles are based on the simple transformation of their traditional fuel-powered vehicles. They replace the traditional powertrain components such as engine, cooling system, exhaust pipe and transmission with motors and batteries. Zhu Kongyuan, secretary-general of the Chamber of Commerce for Automobile Dealers in the National Federation of Automobile Manufacturers, pointed out that the market is to eliminate those enterprises that rely on the "current car retrofit" to develop new energy vehicles. The development of new energy vehicles is not a gimmick for corporate communications, but the mainstream business that enterprises need to develop steadily. "The production of new energy vehicles is not the only way for car companies to cope with the" double integration "policy. Traditional car companies can achieve the 'double integration' policy through cooperation and purchasing credits, etc. The state's" double integration "policy is to encourage enterprises Actively develop new energy vehicles, but not to encourage enterprises to blindly produce new energy vehicles in the development of new energy vehicles, car prices to be long-term planning. "Zhu hole source said.
After-sales service take precautions
Journalists are more concerned about the quality of new energy vehicles marketing services, Zhu Kong said he did not have to worry too much about the quality of after-sales service of new energy vehicles. Compared with the traditional fuel vehicles, new energy vehicles, low sales value, which led to its channel construction and traditional fuel vehicles are different. According to Zhu hole source introduction, at present the new energy vehicles channel mainly in the following ways: First, the main dealer driven by the operation of sales, but this part of the sales volume is small; Second, the small 4S shop sales is the sales of new energy vehicles The main mode of sales of new energy vehicles mainly from this channel; Third, companies rely on their traditional models 4S shop sales, this part of sales is not large. From the current situation of China's new energy vehicle sales point of view, the current new energy vehicle marketing system is able to meet market demand.
However, with the continuous improvement of new energy vehicles sales, car prices may encounter some difficulties in the marketing system. Once the after-sales service can not keep up, the car's brand image will be greatly reduced. Therefore, in the construction of new energy vehicles marketing system, car prices should take precautions, as early as preparation.
